The exhibition is part of an experiment that questions the relationship between regular users of the Chapinero Chamber of Commerce Business Center building and Artecámara's Exhibition Hall. Based on a survey of people who are training here on courses and seminars offered on topics such as accounting, leadership, business management, among others, it was evident that they didn’t know of the existence of this space. This non-relationship became the starting point for changing the truism "bring the public closer to contemporary art" and, rather, ask ourselves what can contemporary art do among these people. It is about thinking of those links provided by the particular context of this building.
Looking at it in this way, we find common factors between art and the subjects of specialized educational programs given here: innovation and creativity. Despite this relationship that seemed obvious to us, more than half of the students surveyed do not see this, they do not visit museums or art exhibitions and, for a third of them, the issue is not of interest. One hypothesis to understand this response relies on the predominance of the notion of art as something related to the domain of a technique close to the craft, rather than as a form of thought or knowledge.
Cristina Lleras Curator
Juliana Botero Anthropologist
This project was commissioned by the Chamber of Commerce of Bogotá to address a specific concern. They aimed for individuals visiting the building—accountants and entrepreneurs of all kinds—to not only attend courses and register their businesses but also to discover and engage with the lower-level exhibition space. To facilitate this, I developed SISAK 2.0 (Site Specific Artist Kit), designed to provide materials and knowledge relevant to this context, enabling users to actively engage with it. Utilizing SISAK, and in collaboration with an anthropologist, I delved into the building's dynamics. My research into the topics covered by the aforementioned courses guided me to the Business Model Canvas. This inspired me to create a large-scale boardroom table, establishing a versatile platform. It encouraged those within the building and art enthusiasts alike to utilize the space in novel ways, transforming it into a hub for classroom activities and discussions.